![]() In order for search engines to crawl your site and "read" the written content, you need to make sure that you're using as much real text (rather than images) as possible. While it’s not as essential as the headline tags or metadata, Google does crawl alt text and you should try and include it where possible. Most browsers will reveal this text if you hover over an image with your cursor.Īlt Text: the alt text is intended to help users who may not be able to see the image to understand what it is all about (perhaps due to a visual impairment). It should follow the same guidelines as other titles - keep it brief, concise and accurate. Image Title: this is a straightforward description of the image. This brings up the image properties dialogue box, where you can provide some brief information about what the image is about. After placing an image, right click (control-click) and select “Add Title”. When placing images in Muse, you need to go one step further and assign a title and brief description of each image within the website. The next time Muse outputs the code for your website, it will generate the proper HTML tags that let search engines know to reference this block of text as a true headline. In this example, we should pick Headline 1 (h1). Within the style options dialog box, select the dropdown menu titled “Paragraph Tag” and choose an appropriate heading style to map it to.Highlight the text, and create a new paragraph style for the text.Create and style a new block of text, that contains your section heading (e.g.Here’s how to set a proper heading style: You're probably using descriptive titles and headings within your site (if not, you should be!) however unless you’ve mapped those headings to a “Headline Style” then your efforts will be significantly diminished. Websites are built with a specific hierarchy of information, and search engines look for this structure to understand the content of your site. Focus on making the site easier for users to navigate and understand, and the search engines will appreciate it. If it was possible to trick it into displaying any average website, nobody would use Google because it returned garbage results. ![]() I can’t stress enough, the reason Google is a great search engine is because it truly gives you relevant, quality results for your search. Your page title should briefly describe the content of the page - users want information fast when browsing the web, so don’t try and make them read any more than they have to. The page title however is what search engines will read, and what will display in the top of your browsers window. ![]() The page name is what Adobe Muse will call your page within it’s site plan, as well as on the navigation bar. Page Title: When editing the page title settings, be sure to uncheck “same as page name”. Don’t bother piling this full of 1,000 keywords and phrases. Keywords : this isn’t as essential as the meta description, however it’s still helpful to include relevant terms to your websites content. Make sure your description accurately describes what is on the webpage - don’t try and trick Google by stuffing this full of keywords. 150-160 characters is said to be ideal, so keep it short and powerful. Try and use keywords that are relevant to your site’s content, and be sure to keep this description brief. On a specific page of your Muse site, click PAGE > PAGE PROPERTIES > METADATAĭescription : include a brief description of what your site is all about. This metadata includes the webpage title, description, and keywords, which are all important factors in how your site appears in search results. Within every Muse website, designers have the ability to input specific metadata that is unique to each page on the site. For print designers new to the web, there are a few essential tasks that you must do in order to help search engines understand the structure of your website, and identify keywords that could yield a stream of search traffic. As an increasing number of great websites made with Adobe Muse pop up all over the web, occasionally I see designers missing one of the most critical factors in building and launching a successful website - SEO, which stands for search engine optimization.
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